Revamping Gender-Neutral LAKA’s Digital Store

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LAKA DIGITAL STORE RENEWAL

https://laka.co.kr/

LAKA wanted an online shop makeover, with an original feel that spoke to its position as Korea’s first gender-neutral makeup brand.

In our e-commerce site revamp, we focused on creating balance between an official website that tells their brand story with exploring rich and plentiful product information. We also created a global site so international K-beauty consumers could experience the LAKA brand as well.

Optimized screens for better usability

To break the limits of the previous site, we optimized screens for a range of devices and reconfigured the claim process so each step was accurately recognized and executed, leading to increased usability.

Exploring conceptual product information through story

Based on the characteristics of each product, we show product options through color chips to make it easy to explore a variety of colors. And by utilizing LAKA mood images, consumers can enjoy both color and texture with the naked eye.

Color with brand sensibility

To show the concept of ‘BE NEUTRAL’ — the idea that beauty cannot be confined — we used LAKA’s brand colors BLACK & WHITE as well as achromatic color for a simple yet clear expression of LAKA’s brand identity.